At DNA Carnival, culture meets creativity and community takes the spotlight.
Founded in Toronto, DNA Carnival was built by a team of experienced professionals in event production, marketing, design, and community engagement — each bringing years of expertise and passion for the art of Carnival.
More than a mas band, DNA Carnival is a cultural brand dedicated to celebrating the essence of the Caribbean experience through authenticity, unity, and style. We blend tradition with innovation — honoring the deep roots of our ancestors while crafting modern Carnival moments that inspire pride, joy, and connection.
Every detail, from costume design to on-road experience, is guided by the three pillars that define who we are: Culture. Community. Carnival.
Through these values, DNA Carnival continues to evolve as a space where people come together to celebrate heritage, self-expression, and the rhythm that connects us all. Because at our core, culture is in our DNA.
Join us in bringing Culture. Community. Carnival. to life.
As a sponsor, your brand becomes part of the vibrant DNA Carnival experience — celebrated on the road, online, and in the hearts of thousands across the Caribbean community.
From event activations and on-road branding to year-round community initiatives, your partnership helps us sustain the movement while connecting your brand to an engaged, multicultural audience that values authenticity and impact.
To create a sustainable Carnival brand that unites generations of Caribbean enthusiasts and supporters through art, storytelling, and shared cultural experiences — empowering our community to celebrate, evolve, and shine together.
To honor the roots of Caribbean Carnival while embracing innovation and inclusivity.
Through costume design, performance, and community engagement, we aim to educate, entertain, and inspire every masquerader, sponsor, and supporter to feel like part of something bigger than the road — a legacy of culture and connection.
To stay true to the culture while pushing boundaries in creativity, design, and experience.
We promise to build a brand that represents the Caribbean proudly — rooted in authenticity, driven by passion, and elevated by community.
Community is the heartbeat of DNA Carnival.
Throughout the year, we host initiatives such as Back-to-School Drives, Thanksgiving meal programs, toy donations, and youth workshops.
Every event and outreach effort strengthens our purpose — to give back, uplift, and celebrate those who make Carnival possible: the people.
From band launch to road day, the DNA Carnival experience is immersive, inclusive, and unforgettable.
We prioritize quality, customer care, and creativity — ensuring every masquerader feels seen, safe, and celebrated.
Our events, activations, and partnerships extend beyond the parade, offering year-round engagement opportunities for our community and sponsors alike.
Want to get involved in DNA Carnival 2026? We're looking for enthusiastic volunteers to help us make the event a success. Whether you're interested in event planning, marketing, or logistics, we have a role for you. Contact us to learn more about volunteer opportunities.
Formerly Caribana, is one of North America’s largest cultural celebrations now hosted by the FMC.
Since 1967, it has honored Caribbean heritage and creativity, uniting people through the spirit of Carnival.
The annual parade is held every first Saturday in August, filling Toronto streets with color, rhythm, and unity.
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